By conducting placement operations focused on actual effects, accurately reaching target customers, making the results of growth data visible to all.
SEM stands for Search Engine Marketing, abbreviated as SEM. In simple terms, search engine marketing refers to utilizing search engine platforms (mainstream search engines include Baidu, Google, Bing, Sogou, 360 Search, Shenma Search, etc.). The SEM we usually refer to is the process of leveraging people's dependence on and usage habits of search engines to deliver information to target users when they are searching for information. The essence of pay-per-click advertising is paying for targeted traffic. When your potential customers look for relevant product information through search engines, you can directly bring them to your website for visits, thereby generating a large number of business inquiries for you, leading to new orders and winning new customers.
poor ranking, limited exposure and views, low direct click-through rate.
high visibility and traffic, but no actual conversion.
Impression with Clicks and Traffic without Conversation
There is traffic and dialogue, but the cost of acquiring customers is exorbitant.
Keyword Consumption Analysis, Delivery Time Analysis, Delivery Region Analysis, Creative Analysis, Landing Page Analysis, Channel Analysis
Budget planning strategy Brand strategy Content strategy Promotion pace strategy Media placement strategy Delivery detail strategy
Keyword Conversion Rate Analysis and Adjustment
Website Conversion Rate Analysis and Adjustment
A/B Testing
Page Value Analysis and Adjustment
Fine-tuning of Conversion Geography
Fine-tuning of Delivery Channels
Fine-tuning of Promotion Time Periods
Website Conversion Rate Analysis
Website Visit Path Analysis
In-site User Focus Analysis
Website Bounce Rate Analysis
Website Access Duration Analysis
Page Value Analysis
New and Old Visitor Ratio Analysis
Tencent Smart Goose - Cross-border e-commerce collection service under Tencent Financial Technology
Cross-border payment brand preferred by sellers and enterprises going global, committed to providing merchants with compliant, secure, and professional cross-border payment services, facilitating the global reach of cross-border businesses. SEM performance improves exponentially after service:
102 %
140 %
117 %
Evaluating the effectiveness of SEM agency operations is a crucial consideration for businesses, and it's very important. We base our analysis on data, measuring SEM agency operations from multiple dimensions comprehensively, including:
1. Return on Investment (ROI): By analyzing the ratio of input to output, we determine whether the SEM agency operation strategy has brought about tangible business growth. We focus on key indicators such as conversion cost and customer acquisition cost to ensure profitability within a reasonable range.
2. Conversion rate: The conversion rate is an important indicator for evaluating the effectiveness of SEM agency operations. We pay attention to the entire process from search clicks to final conversions, analyzing the conversion rates at each stage to optimize strategies.
3. Customer satisfaction: By collecting customer feedback, we understand their satisfaction with SEM agency services. We will regularly communicate with customers to obtain valuable suggestions and opinions, so as to continuously improve service quality and customer experience.
4. Keyword ranking: The improvement in keyword rankings reflects the effectiveness of SEM agency operations. We will continue to monitor keyword rankings in search engines, ensuring they remain stable at ideal positions, thereby increasing brand exposure and user click-through rates.
5. Traffic growth: By monitoring changes in traffic, we assess how SEM agency operation strategies affect website or store visits. Traffic growth is one of the important indicators for evaluation, reflecting an increase in potential customers and brand awareness.
When SEM results are not good, we conduct analyses on traffic acquisition and conversion, which includes analyzing ten dimensions and understanding competitor situations to identify where the problem lies. Through such analysis, we can deeply uncover the reasons behind poor performance. You can click to apply for a free SEM promotion account diagnosis (valued at 6000 yuan), and we will help you diagnose your promotion account and provide corresponding optimization directions.
As a professional SEM service provider, we understand the importance of financial control and every penny spent during the early stages of your startup. Choosing a reliable SEM agency can not only save you costs but also bring tremendous momentum to your business growth.
Firstly, we emphasize the importance of a professional team. A SEM agency with extensive experience can deeply understand your business and market, formulating marketing strategies tailored to your specific situation. Our team has over 10 years of digital marketing experience and strong data analysis capabilities, enabling us to accurately target potential customers and maximize marketing effectiveness.
Secondly, we look at the results of the service. An excellent SEM agency should be able to provide clear, measurable service outcomes. We optimize advertising through bidding management and data analysis, helping you improve conversion rates and achieve business growth. We always rely on data to provide you with real, reliable marketing performance reports.
Finally, we consider the quality and stability of the service. Choosing an SEM agency with a good reputation and stable services can provide a solid guarantee for your business growth. We focus on service quality, ensuring transparency and monitoring throughout strategy formulation and execution. Additionally, we offer 7*24 online customer service to address any issues you may encounter during operations. The early stage of a startup is crucial, and choosing a reliable SEM agency is an essential step towards achieving business growth. Our professional team and extensive experience will undoubtedly safeguard your entrepreneurial journey.
Unlike ordinary SEM operation services, Feiyou adopts a project-based service model. In each project, an experienced marketing expert serves as the project manager, and the project team members include ad optimization specialists, data analysts, designers, and planners among other roles. Through efficient collaboration, they work together to achieve growth goals.
We will set up reasonable advertising strategies based on your budget and goals, and through precise delivery control and continuous optimization of costs, ensure that the budget and costs remain within a controllable range. Of course, we believe that the human resource costs behind the enterprise are far higher than the SEM advertising costs, so in the case where the cost is acceptable, we recommend focusing more on obtaining more effective leads rather than just controlling costs.
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