How to implement Google sitelink site links in Google SEO?

Hello, This is FUNION Digital Marketing Practitioner Rapheal, as the title, today to introduce you to how to generate Google Sitelinks in the Google search engine results page, similar to the site structured sub-menu style, Google Sitelinks, also known as sitelinks, is Google in the search results of certain websites to provide additional links. These links usually appear below the main URL of the search results and point to other important pages within the website, such as ‘about us’, ‘products’ pages, etc. Previous sitelinks case studies:

What is Google Sitelinks

Google Sitelinks, also known as site links, this pattern of search index results in Google search engine has always existed. When you search for a keyword, ranked first in the search results, in addition to displaying the normal title, description and URL, the following will also be listed in the form of a link to more than one site related to other station links to the title and a simple description, if there is this module appears, then it shows that the site has been obtained Google Sitelinks (site links). When a site in the search results page generated Google Sitelinks (site links), that you have this site in the Google search engine weight is already very high. For many possible keyword searches are likely to appear in the search of the first page or even the first few positions. So this is also one of the visible indicators to prove that your website SEO has some foundation.

Google official explanation

The links shown below some sites in our search results, called Sitelinks,are meant to help users navigate your site .Our systems analyze the link struture of your site to find shortcurs that will save users time and allow them to quickly find the information they’re looking for. We only show Sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good Sitelinks , or we don’t think that the Sitelinks for your site are relevant for the user’s query ,we won’ t show them. At the moment , Sitelinks are completely automated . We’re always working to improve our itelinks algorithm, and we may incorporate webmaster input in the future.

What is the role of Google Sitelinks

Google Sitelinks (site links) has always been regarded as a manifestation of a high-quality website, it means that the site that can generate Google Sitelinks has a high weight in the Google search engine, it can be regarded as the highest level of Google ranking, at least for the time being. In this case, the search site name or brand, your site appears SiteLinks phenomenon, not only can attract more clicks, but also can highlight the industry’s supreme status, show the site in the brand, network marketing strength! In short, you are in Google’s index results ‘advertising space is bigger’.

Improve website ranking and weighting

Sitelinks indicate that a website has a high weighting on Google’s search engine, which helps to improve your website’s ranking in the same industry keywords.

Increase click-through rate

Sitelinks can make search results more visible, thus attracting more users to click on them.

Build trust and credibility

Through Sitelinks, users can quickly find important pages on the website, such as ‘About Us’ and ‘Products’ pages, thus increasing trust in the website.

Promote deeper navigation

Sitelinks can direct users to important pages on your website, increasing the depth of their browsing.

How to implement Google sitelinks best practices

Since Google Sitelinks is completely machine-generated, there is no way for us to control the content of the Google search results page, so we need to optimise the site to make it more compliant with the Google Sitelinks requirements of Googl. According to experience, the Google Sitelinks site link phenomenon of the reasons for the collation of inferences, to form Sitelinks site link must have the following elements:

Website brand uniqueness

The keyword that triggers the Google Sitelinks site link is often the name of the website or a special word in the URL. The first step in getting Google Sitelinks is to make sure you use a unique brand name for your website.

For example, if your website is called ‘Ice Cream Company’, that term may be too generic and therefore may never get you the first result on the first page. There are probably thousands of ice cream manufacturing companies around the world. How will Google find out which one you have? Therefore, we need to name our website as ‘Haagen-Dazs’ with a unique identifier. Therefore, it is important to make sure that your website is influential in your field or well-known in your industry, which will generate a large number of relevant inbound links in your industry. Site keywords generally in the corresponding industry, field or a specific topic, has a certain degree of visibility and recognition. When searching for a website name or brand or website address, it can basically be said that the website name in the title of the embodiment of the degree as well as the set of web pages within the station interconnected with each other to determine the relationship. Therefore, the title of the web page is very important, the title of all pages of the site try to include the name of their own site, try to make your site name in the internal web page set of reasonable deployment. When the ‘brand’ is recognised, it is only logical that sitelinks are generated. It’s also best to have a unique site name.

High weighting

The process of generating sitelinks requires the site to be more than 1 year old. Site has a wealth of external links and website one-way import links to the anchor text contains a high proportion of the site name, many external links are mentioned in your site name, coupled with the site’s internal web pages to focus on the embodiment of the site’s brand, naturally, there will be a number of users to search directly for the name of the site, a very clear search demand prompted by Google for the convenience of searching for the user to quickly learn about the target site’s most important features, they are Generated a list of links. Websites with high DA value are more likely to generate Google Sitelinks, and the power of international domain names is higher than that of domestic domain names.

Optimise website structure

A well-organised website with clear hierarchical structure, reasonable navigation and neat internal links makes it easier for Google to identify the key pages.Sitelinks are high-quality sitelinks, which have a lot to do with the website’s internal structure.Optimisation of the website’s internal link navigation is a must to ensure that every homepage of the website has a link to go back to the homepage, and that the structure of the sitelinks is clear.

Use descriptive and relevant titles

Ensure that each page has a clear, unique title that reflects its content. This helps Google to understand the purpose of each page and select the most relevant pages to link to on the site.

Keywords

Site core keywords ranked in the top ten; in a keyword such as the name of the site ranked first in Google, and stable for more than 10 months; the keyword needs to have a certain amount of search volume; because there is no search volume of the keyword, the search engine is ‘the keyword is not welcomed by the user’, there is no need to deal with the special SERP up.

Site visits and attention to high and popular traffic page

Google is in accordance with the site page visits to evaluate a web page or a topic can enter the link list, which is also one of the factors that promote the site to generate Google Sitelinks. Larger sites are more likely to generate Google Sitelinks, and pages with high engagement are more likely to be selected for sitelinks. Direct traffic to your important pages by having clear calls to action and links on your homepage and main navigation.

Build internal links

Linking to key pages from the homepage and main sections of your site helps direct Google to recognise these pages as candidates for site links. The jury is still out on the usefulness of internal links for SEO, but they do tell Google what the most important pages on your site are. For example, if you repeatedly link to a product page, Google may use this as a signal of the importance of that page. Therefore, it seems like a good idea to add internal links to pages that are going to show up in site links. You can track internal links through Google Webmaster Tools. To do this, log into the dashboard and click on ‘Search Traffic -> Internal Links’.

Cross-check your page titles

Page titles are one of the most important on-page SEO elements on your website. Having the right page titles is crucial. Google will look at these titles to provide additional links. Make sure page titles are short descriptions of the page itself. These should be logical and meet the expectations of your visitors. This means that you should not name your ‘About Us’ page ‘Get to Know Us Better’. This may confuse Google and you may be missing or have additional links.

Avoid duplicate content

Redundant or low-value pages can confuse Google’s algorithm. Make sure each page has a unique purpose and quality content. Monitor your site’s performance and address any errors or issues in the Google Search Console. Although you can’t request a site link directly, resolving issues can improve your chances.

Focus on a mobile-friendly experience

Google values a good user experience, so mobile-friendly design and fast loading speeds can have a positive impact on how Google ranks and displays your site.

Sitelinks related issues

Can Sitelinks be removed from Google search results? In the past, you could remove sitelinks from Google Search Console using the Demote Sitelinks setting, but this functionality was removed in October 2016 If it’s a deleted page that you don’t want to be indexed by Google in Sitelinks, there is a way to remove it by adding the
by adding the ‘noindex’ meta tag to completely disqualify it from Google search.

How to add a sitelinks search box to your curated summary Google displays the search box as part of your site’s sitelinks. To get the search box on the search results page, the site needs to have search functionality and the search box structured data tag added correctly.

In conclusion

Sitelinks can dramatically improve the appearance of your pages in Google search results, directly driving more clicks and traffic to your website, improving brand image and customer trust in your brand. Although you can’t decide sitelinks, because it is mainly determined by Google algorithm. But it is still possible to constantly improve the website to provide a good browsing experience, both for Google crawlers and users. At the same time to ensure that the site provides valuable content to the user, then the emergence of Google Sitelinks is just a matter of time.

The above is to fly small excellent for you to introduce on how to achieve Google SEO in Google sitelink site links related content, if there are more SEO needs and foreign trade station requirements may wish to submit the form below, we will contact you in the first time to provide you with customised solutions!