Master the search engine users’ search intent and improve your website’s organic traffic

Search Engine Intent Analysis is an important skill that SEOers need to master. In this article, you will learn everything you need to know about search intent and how to optimize your content for search engine intent to improve your organic traffic.

What is Search Engine Intent?

Search engine intent is the reason behind a search query. Simply put, it’s what the searcher is looking for (meeting their purpose) when they use a search engine like Google or Baidu.

Why is Search Intent Important for SEO?

There is no doubt that the importance of search engines for SEO is mainly reflected in the final effect, because it can easily help business owners or individuals get better traffic. Therefore, most business owners realize this point and start to make deeper layout and planning, while new businesses can only watch competitors harvest traffic.

So if you want to get rankings in Google search engines, the content of your website must be the most relevant to the user’s search needs among all the SERP search results. Not surprisingly, this means that you create output that is consistent with the target audience’s search intent. For example: If you are looking for digital marketing services, you will find that all the results are digital marketing information content, rather than any specific digital marketing service or product pages. From this, we can see that Google knows that users’ intent is to learn first and then buy later. Therefore, this gives some direction to your content output.

How to Find and Optimize Search Intent For beginners or novices,

it is difficult to concretize search engine search intent. Let’s look directly at the SEO search results page. Typically, user-searched keywords can be summarized into the following three categories:

Informational – searchers want to learn something;

Transactional – searchers want to buy something;

Navigational – searchers are looking for a specific website;

Features Slow Conversion Easy conversion, highest conversion rate (non-transaction) Easy Transaction Expansion Content: Keyword Search Demand Stage Model This content may be too theoretical and difficult to understand. Let’s look at another example.

For example, the best digital marketing services is informational because searchers obviously want to learn rather than purchase. Learning to observe the search engine results page is a good SEO habit because you can infer what the user’s search needs are generally and guide your content output. Let’s take the best digital marketing services as an example again. It is easy for us to judge from the results: users want to know more about the list of digital marketing service agencies and services. Unless you know the answers to these questions, it is impossible to cater to the audience’s search intent.

If you don’t cater to your intent, your ranking chances will be very small or even nonexistent. However, some result page types may be richer, and you may not be able to judge what type of search demand intent it is. Here’s a little trick from Feiyou on how to analyze the search demand intent type of a result page: Do users want blog posts or videos?

Are users looking for a list of best options or a single recommendation and review? What do users value most when looking for recommendations? In addition, there is a general method that applies to you. Here are the steps: Align your content with the three search intentions For beginners, you need to identify your target’s three search goal keywords to ensure that your content aligns with one of them. These three characteristics are: Content Type Content Theme Format Content Angle The idea here is that tracking the crowd is most reasonable when creating content for search intent. For example, if most of the top pages are how-to guides, then create a how-to guide. Of course, this doesn’t mean you have to completely replicate them. Let’s analyze this process in more detail. Content Type This refers to the main type in the search results, usually being one of the following contents: Blog Posts Video Categories Product Pages Category Pages Landing Pages Looking at the keyword pages of the search results of the above picture, we can see that the main content type is a blog post. This means that searchers want opinions from people who have tested different options available on the market before purchasing.