What are the common reasons why Google Ads are not showing?

Many people encounter a situation where their Google ads are not displayed or clicked after being published for a short time. The most likely reason is that your ad is not being shown at all. When this happens, don’t panic because it’s not a big deal if your ad is not shown or shown very little. This is usually caused by the same reasons. Here are 10 common reasons:

1. Campaign paused Reason: The campaign may have been accidentally paused, causing the ad to stop showing. Solution: Log in to your Google Ads account and check the status of campaigns and ad groups. Re-enable any paused ads or campaigns.

2. Low search volume/Low traffic Reason: The keywords targeted by the ad are too niche or specific, resulting in low search volume. Solution: Check and optimize keywords, use more general or common phrases, or add new keywords to increase search volume.

3. Bid too low Reason: The keyword bid is insufficient to secure a spot in highly competitive advertising positions. Solution: Use the bidding simulator to estimate the impact of increasing bids and adjust bids accordingly to ensure the ad can be displayed on the first page within the budget.

4. Daily budget exceeded Reason: The advertising budget is insufficient to support continuous display throughout the day. Solution: Increase the daily budget or optimize bids to ensure that ads can continue to display within the budget range.

5. Incorrect ad scheduling Reason: Ad scheduling is set too narrowly or during inappropriate times. Solution: Adjust ad scheduling to ensure that ads are displayed during times when target customers are most likely to search.

6. Irrelevant ad and landing page content Reason: There is no match between the ad content and the landing page content, leading to poor user experience. Solution: Optimize the landing page to ensure that its content is highly relevant to the ad content and can address users’ problems or meet their needs. 7. Poorly optimized ad content Reason: The ad copy is not attractive enough to encourage clicks from users. Solution: Optimize the ad copy using more appealing headlines and descriptions, highlighting the advantages and features of products or services.

8. Lack of focus in ad groups Reason: Keywords and ads in an ad group are not closely related, resulting in poor ad performance. Solution: Reorganize ad groups to ensure that each group contains tightly related keywords and ads, improving relevance and ranking.

9. Misuse of negative keywords Reason: Set negative keywords include effective keywords that should be bid on. Solution: Check and adjust the negative keyword list to ensure there are no incorrectly set negative keywords that could affect ad display.

10. Ads not approved or account under review Reason: The ad content violates Google Ads policies, or a new/modified account is undergoing review.

Solution: Review the reasons for ad disapproval, modify the ad content to comply with policy requirements, and resubmit for review. For accounts under review, wait patiently for the review process to complete.

Finally, there can be various reasons why Google ads do not show, including but not limited to issues with ad delivery settings, low quality scores, keyword selection and bidding strategies, ad approval and violations, as well as unreasonable ad delivery times and frequencies.

To solve these problems, businesses need to: Carefully examine and optimize ad delivery settings to ensure that ads reach their target audience effectively. Improve quality scores by enhancing ad copy, optimizing landing pages, and improving website performance to improve user experience. Accurately select keywords and develop reasonable bidding strategies to balance ad display volume and cost. Comply with Google Ads policies to avoid violations. Set reasonable ad delivery times and frequencies to maintain user interest in ads. Keep a close eye on competitors’ advertising strategies and flexibly adjust their own strategies to respond to market changes.